Digital Marketing Specialist

Digital Marketing Specialist
City: Richmond, BC, Canada
Department: Marketing
Position: Permanent, Full-Time


Did you know that you no longer have to book an appointment with your doctor and wait weeks to get lab results back for STIs like HIV and Syphilis?

bioLytical’s INSTI is the world’s fastest testing platform – providing results in just 1 minute.  Yes, you read that correctly – results in 1 minute not 1 to 2 weeks!  We’ve been in business since 2002 and have recently been growing like crazy with the launch of new products all over the world.  bioLytical Laboratories has ranked on Business in Vancouver’s Top 100 Fastest Growing Companies list three years in a row and is the winner of the 2018 Lifesciences BC’s Growth Stage MedTech Company of the Year.

The full suite of INSTI tests are greater than 99% accurate and have a world-wide footprint of regulatory approvals including US FDA, Health Canada, World Health Organization Prequalification and CE mark for Europe.  bioLytical markets its HIV point-of-care tests, HIV self-tests and dual HIV/Syphilis Multiplex point-of-care tests globally with a strong product pipeline from our research team.  INSTI is the world’s fastest test, which means more people tested, more people diagnosed and more people linked to care.

Our company looking to achieve something special and we are looking for likeminded individuals who know what it takes to succeed.  This cannot be a job for someone who is expecting a 9-5 job, as we need people who are passionate to succeed and know what processes to put in place to make their work a success.

We are looking for talented and passionate people to join us on our mission to end AIDS.  With millions of tests already sold, INSTI is trusted by healthcare professionals and recently available to consumers.  Come join us on our journey and help make a difference in the world!


bioLytical’s business is expanding so we are adding top talent to support our rocketship growth and provide best-in-class engagement with our community. Our Marketing Team is home to some of the most creative and strategic thinkers in the company. Made up of diverse and talented people, our team is committed to one goal: building lasting relationships with our customers. We believe in connecting with our customers in the right place and at the right time.

Reporting to the Marketing Manager, the Digital Marketing Specialist is responsible for the development and delivery of high performing digital campaigns. The person will work cross-functionally and with external vendors and in-house Marketing team to drive the successful deliver of digital marketing campaigns and make recommendations on how to improve or optimize campaigns using audience-based, data-driven strategies and tactics that drive stronger personalization and optimal business results.

Your online marketing efforts are focused on driving brand awareness and lead generation through all the digital channels that are used by the company, including social media, company websites, search engine rankings, email, display advertising and the company’s blog. In essence, you will be responsible for the online presence of the INSTI brand to ensure that our audience has a seamless, positive user experience.


  • INNOVATION in what we do, how we do it and how we think: Contributes new ideas, challenges the status quo, takes initiative on projects.
  • NEVER SAY NEVER: Stays engaged until the goal is reached or project is completed. Overcomes barriers. Cares so much about the task at hand that the impossible is made possible.
  • SENSATIONAL to our clients, to our partners, to each other: Spirited team player, who adapts to new situations quickly and is beyond reliable.
  • TAKES OWNERSHIP of goals, decisions, actions and results: Arrives on time and prepared, leads by example, follows through on commitments.
  • INSPIRED to excel: Demonstrates passion for INSTI, our people and our projects. Is not complacent, shares knowledge freely, exhibits awareness of self, their surroundings and the business.


  • Developing, executing, analyzing and optimizing our digital campaigns to acquire new customers, improving customer retention and lifetime value and meet revenue goals
  • Evaluating all digital channels including search, display, social, and video to determine a media mix that best meets campaign objectives
  • Curate, and manage digital content (images, video and written) and actively develop initiatives to grow our online presence and increase engagement rates
  • Oversee the health and growth of our .COM websites and proactively make recommendations on how to improve both
  • Analyze and report on online performance using Google Analytics, Sprout Social and measure impact of marketing programs to drive continuous improvement
  • Implement SEO initiatives and key processes such as competitive keyword research and expansion, keyword targets, content optimization, page & keyword selection strategy


You are a customer-focused, pro-active thinker who is passionate about creating customer experiences to drive brand loyalty, growth opportunities and educating nay-sayers.

The successful candidate will meet the following criteria:

  • 2+ years of experience in developing and executing digital marketing campaigns
  • 2+ years in digital marketing or paid media experience
  • Confident, engaging written and oral communication skills, with superior accuracy
  • Experience with social media communications and an expert of all things social
  • Customer-focused, detail-oriented, team player who takes initiative and thrives in managing multiple channels and determining priorities on the fly based on urgency and time
  • Understanding of SEO principles and content optimization
  • Data Driven Marketer fluent in Analytics on Google Analytics and Sprout Social
  • Design-minded with operating knowledge of Adobe Creative Suite (Indesign, Photoshop Illustrator) is an asset
  • Comfortable working with and confidently talking about sexual health, sexually transmitted infections, STI prevention methods, condoms, sex toys, lubricants, etc.
  • Open and love-all attitude. If you don’t have awareness of or aren’t a member of the LGBTTTQQIAA community, then you have an openness and willingness to learn


  • Extended health benefits including dental, optometry, RMT, etc.
  • Flexible working hours
  • Paid vacation
  • Bonus day off with pay on your birthday every year!
  • Paid sick days
  • Complimentary reserved parking
  • Complimentary shuttle to/from the office and River Rock Hotel
  • Opportunity to work with industry experts who are motivated and passionate about what they do but know how to have some fun
  • Oh and you will also have a chance to show off your dance moves and singing voice at the Christmas parties, lead in lawn bowling or volleyball at the summer barbeques and devour cake at the monthly birthday celebrations


BioLytical Laboratories Inc. offers a challenging, enriching work environment. To apply for this opportunity, please send your resume and cover letter with salary expectations to We are an equal opportunity employer and invite applications from all qualified individuals.

Contact Info

1108-13351 Commerce Parkway
Richmond, BC V6V 2X7
US Address
1465 Slater Road
PO Box 5007
Ferndale WA 98248-5007